Snacket
TEAM
TEAM
Saumya Verma
Saumya Verma
TOOLS
TOOLS
Figma, Google Docs
Figma, Google Docs
TIMELINE
TIMELINE
Jan-Feb 2023
Jan-Feb 2023
How might we help movie-goers skip the snack line and get their favourite treats quickly?
How might we help movie-goers skip the snack line and get their favourite treats quickly?
Moviegoers often face the inconvenience of waiting in long queues to purchase snacks, disrupting their theatre experience. Snacket, a snack-ordering app, aims to enhance the movie-watching experience by allowing users to pre-order snacks at competitive prices and have them delivered directly to their theatre seats. The challenge is to design an intuitive and seamless user experience that ensures quick and hassle-free snack pre-ordering, while addressing user concerns such as snack customization, delivery timing, and payment security.
Moviegoers often face the inconvenience of waiting in long queues to purchase snacks, disrupting their theatre experience. Snacket, a snack-ordering app, aims to enhance the movie-watching experience by allowing users to pre-order snacks at competitive prices and have them delivered directly to their theatre seats. The challenge is to design an intuitive and seamless user experience that ensures quick and hassle-free snack pre-ordering, while addressing user concerns such as snack customization, delivery timing, and payment security.
SOLUTION
SOLUTION
Real-Time Order Updates
Real-Time Order Updates
Snacket keeps users informed with real-time updates on their snack orders. From order confirmation to preparation status and pick-up readiness, everything is tracked seamlessly within the app. Users receive instant notifications, so they know exactly when their favorite treats are ready.
Snacket keeps users informed with real-time updates on their snack orders. From order confirmation to preparation status and pick-up readiness, everything is tracked seamlessly within the app. Users receive instant notifications, so they know exactly when their favorite treats are ready.
Snacks Delivered to Seat
Snacks Delivered to Seat
Snacket offers the convenience of delivering snacks directly to your seat. With just a few taps, users can order their favorite treats and have them brought to their theater seat without missing a moment of the movie. They also have the option of picking the snacks up from the counter, if they wish otherwise.
Snacket offers the convenience of delivering snacks directly to your seat. With just a few taps, users can order their favorite treats and have them brought to their theater seat without missing a moment of the movie. They also have the option of picking the snacks up from the counter, if they wish otherwise.
PROCESS
PROCESS
Empathise
Empathise
Empathise
Conducted literature reviews and interviews to make personas
Conducted literature reviews and interviews to make personas
Conducted literature reviews and interviews to make personas
Define
Define
Define
Crafted problem statements and a competitor analysis
Crafted problem statements and a competitor analysis
Crafted problem statements and a competitor analysis
Ideate
Ideate
Ideate
Designed the user flow, storyboards and paper wireframes
Designed the user flow, storyboards and paper wireframes
Designed the user flow, storyboards and paper wireframes
Prototype
Prototype
Prototype
Created digital wireframes
and a low-fi prototype
Created iterations of digital wireframes
and a low-fi prototype
Created digital wireframes
and a low-fi prototype
Test
Test
Test
Ran usability study, made iterations, and delivered final mock-ups
Ran usability study, made iterations, and delivered final mock-ups
Ran usability study, made iterations, and delivered final mock-ups
RESEARCH SURVEY
RESEARCH SURVEY
What challenges do movie-goers encounter when ordering snacks?
What challenges do movie-goers encounter when ordering snacks?
What challenges do movie-goers encounter when ordering snacks?
I conducted interviews with 10 participants to understand the processes, emotions, and behaviors users experience when ordering snacks before movies. i wanted to identify common user patterns, needs, and frustrations.
I conducted interviews with 10 participants to understand the processes, emotions, and behaviors users experience when ordering snacks before movies. i wanted to identify common user patterns, needs, and frustrations.
How often do you visit movie theatres? What is your motivation for doing so?
Do you prefer to order your meals during or before the movies?
What challenges do you face in the ordering process? How does this make you feel?
Is there any way in which you feel these challenges could be resolved?
How often do you visit movie theatres? What is your motivation for doing so?
Do you prefer to order your meals during or before the movies?
What challenges do you face in the ordering process? How does this make you feel?
Is there any way in which you feel these challenges could be resolved?
SURVEY FINDINGS
SURVEY FINDINGS
80%
80%
of respondents cited frustration with waiting in long lines to pick up pre-ordered snacks, defeating the purpose of ordering ahead.
of respondents cited frustration with waiting in long lines to pick up pre-ordered snacks, defeating the purpose of ordering ahead.
20%
20%
complained about a lack of real-time updates, which made them unsure when to approach the counter.
complained about a lack of real-time updates, which made them unsure when to approach the counter.
60%
60%
of respondents mentioned they would prefer an option to have snacks delivered directly to their seat.
of respondents mentioned they would prefer an option to have snacks delivered directly to their seat.
70%
of participants said they wanted more flexibility in customizing their snacks (e.g., choosing toppings, drink sizes).
40%
of respondents reported difficulties with limited payment methods, especially apps that didn’t support Apple Pay or Google Pay.
70%
of participants said they wanted more flexibility in customizing their snacks (e.g., choosing toppings, drink sizes).
40%
of respondents reported difficulties with limited payment methods, especially apps that didn’t support Apple Pay or Google Pay.
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
Competitors overlook real-time tracking, which Snacket addresses with fast, personalized service and live order updates.
Competitors overlook real-time tracking, which Snacket addresses with fast, personalized service and live order updates.
I examined AMC Theatres, BookMyShow, Zomato, and Swiggy to map the current landscape of snack ordering within the entertainment and food delivery sectors. AMC Theatres offers in-theatre ordering but its mobile interface lacks intuitiveness. Zomato and Swiggy provide robust food delivery services with excellent UX and real-time tracking, but they do not cater specifically to the unique needs of moviegoers. A key insight from this analysis is the opportunity to create a dedicated, cinema-focused ordering platform that leverages the user-friendly interfaces of leading food apps.
I examined AMC Theatres, BookMyShow, Zomato, and Swiggy to map the current landscape of snack ordering within the entertainment and food delivery sectors. AMC Theatres offers in-theatre ordering but its mobile interface lacks intuitiveness. Zomato and Swiggy provide robust food delivery services with excellent UX and real-time tracking, but they do not cater specifically to the unique needs of moviegoers. A key insight from this analysis is the opportunity to create a dedicated, cinema-focused ordering platform that leverages the user-friendly interfaces of leading food apps.
USER PERSONAS
USER PERSONAS
TASK FLOWS
TASK FLOWS
Flow 1: User Journey for Selecting Theatre, Movie, and Showtime
Flow 2: User Journey for Snacks, Seats, and Checkout Process
PROTOTYPING
PROTOTYPING
I created low fidelity, medium fidelity, and high fidelity iterations of a game that might persuade students to take breaks from their work. With each iteration, we conducted 5 usability tests with our target users to gather feedback. We then incorporated that feedback into the next round of prototyping.
I created low fidelity, medium fidelity, and high fidelity iterations of a game that might persuade students to take breaks from their work. With each iteration, we conducted 5 usability tests with our target users to gather feedback. We then incorporated that feedback into the next round of prototyping.
USABILITY TEST
USABILITY TEST
Uncovering insights through a non-moderated usability study with five participants
Uncovering insights through a non-moderated usability study with five participants
I conducted a non-moderated usability study with five participants. The study focused on three main aspects of the system – profile creation, movie selection, snack selection and ordering, and seat delivery. Participants were asked to complete benchmark tasks while interacting with the prototype, providing feedback through the think-aloud method.
I conducted a non-moderated usability study with five participants. The study focused on three main aspects of the system – profile creation, movie selection, snack selection and ordering, and seat delivery. Participants were asked to complete benchmark tasks while interacting with the prototype, providing feedback through the think-aloud method.
INSIGHTS AND ITERATIONS
1
1
Users need another way to make a profile.
2
2
Users prefer alternatives to manually adding seat numbers.
3
3
Users want alternative to the upcoming movies option.
4
Users find the adding snacks option easy.
5
Users need more payment options.
4
Users find the adding snacks option easy.
5
Users need more payment options.
Visual Seat Selection
Visual Seat Selection
To address feedback from the usability study, I replaced the manual seat number entry with a visual, interactive 2D theater seating map. This feature allows users to easily select their seat by clicking on a representation of the theater layout, making the process faster and more intuitive.
To address feedback from the usability study, I replaced the manual seat number entry with a visual, interactive 2D theater seating map. This feature allows users to easily select their seat by clicking on a representation of the theater layout, making the process faster and more intuitive.
Removing the Upcoming Movies Section
Removing the Upcoming Movies Section
To address user confusion, I replaced the upcoming movies carousel with a section highlighting trending snack deals. Users felt the carousel was misleading for a snack ordering app, as it made them unsure if they needed to select their current movie. The new feature aligns better with user expectations and encourages snack purchases, improving both clarity and sales potential.
To address user confusion, I replaced the upcoming movies carousel with a section highlighting trending snack deals. Users felt the carousel was misleading for a snack ordering app, as it made them unsure if they needed to select their current movie. The new feature aligns better with user expectations and encourages snack purchases, improving both clarity and sales potential.
