SNACKET
A tool that helps movie-goers skip the snack line and get their favourite treats quickly.
A tool that helps movie-goers skip the snack line and get their favourite treats quickly.
PRODUCT DESIGN / UI DESIGN / USABILITY
OVERVIEW
TEAM
TEAM
Saumya Verma
Saumya Verma
TOOLS
TOOLS
Figma, Google Docs
Figma, Google Docs
TIMELINE
TIMELINE
Jan-Feb 2023
Jan-Feb 2023
PROBLEM
PROBLEM
Moviegoers often experience disruption in their theatre experience due to long queues for snacks, leading to missed scenes and frustration during the movie. The traditional snack-buying process is time-consuming and lacks convenience for users seeking a seamless movie experience.
Moviegoers often experience disruption in their theatre experience due to long queues for snacks, leading to missed scenes and frustration during the movie. The traditional snack-buying process is time-consuming and lacks convenience for users seeking a seamless movie experience.
SOLUTION
SOLUTION
I designed a pre-order snack delivery solution that enhances the movie-watching experience by allowing users to order snacks in advance and have them delivered directly to their seats. The solution ensures a real-time ordering experience by addressing key concerns such as live order tracking, precise delivery timing, and effortless seat-side service—allowing users to enjoy their movie without interruptions.
I designed a pre-order snack delivery solution that enhances the movie-watching experience by allowing users to order snacks in advance and have them delivered directly to their seats. The solution ensures a real-time ordering experience by addressing key concerns such as live order tracking, precise delivery timing, and effortless seat-side service—allowing users to enjoy their movie without interruptions.
APPROACH
APPROACH
Empathise
Empathise
Empathise
Conducted literature reviews and semi-structured interviews to create personas
Conducted literature reviews and semi-structured interviews to create personas
Conducted literature reviews and semi-structured interviews to create personas
Define
Define
Define
Crafted problem statements and performed a competitor analysis to identify gaps
Crafted problem statements and performed a competitor analysis to identify gaps
Crafted problem statements and performed a competitor analysis to identify gaps
Ideate
Ideate
Ideate
Designed user flows and sketched paper wireframes to visualize potential solutions
Designed user flows and sketched paper wireframes to visualize potential solutions
Designed user flows and sketched paper wireframes to visualize potential solutions
Prototype
Prototype
Prototype
Developed digital wireframes and a low-fi prototype, translating ideas into designs
Created iterations of digital wireframes
and a low-fi prototype
Test
Test
Test
Ran a usability study, made several design iterations, and delivered final mock-ups
Ran a usability study, made several design iterations, and delivered final mock-ups
Ran a usability study, made several design iterations, and delivered final mock-ups
DESIGN OUTCOME
DESIGN OUTCOME
Real-Time Order Updates
Real-Time Order Updates
Snacket keeps users informed with real-time updates on their snack orders. Users receive instant notifications, so they know exactly when their favorite treats are ready.
Snacket keeps users informed with real-time updates on their snack orders. Users receive instant notifications, so they know exactly when their favorite treats are ready.
Snacks Delivered to Seat
Snacks Delivered to Seat
With just a few taps, users can order their favorite treats and have them brought to their theater seat without missing a moment of the movie.
With just a few taps, users can order their favorite treats and have them brought to their theater seat without missing a moment of the movie.
JUMP TO FINAL MOCKUPS
JUMP TO FINAL MOCKUPS
RESEARCH
I began by engaging with people to understand their pain points and identify user needs. Once I had a clear understanding, I conducted a competitor analysis to identify improvement opportunities.
I began by engaging with people to understand their pain points and identify user needs. Once I had a clear understanding, I conducted a competitor analysis to identify improvement opportunities.
USER INTERVIEWS
USER INTERVIEWS
I conducted semi-structured interviews with 10 participants to understand the processes, emotions, and behaviors users experience when ordering snacks before movies.
I conducted semi-structured interviews with 10 participants to understand the processes, emotions, and behaviors users experience when ordering snacks before movies.
I focused on the following open-ended questions:
How often do you visit movie theatres? What is your motivation for doing so?
Do you prefer to order your meals during or before the movies?
What challenges do you face in the ordering process? How does this make you feel?
Is there any way in which you feel these challenges could be resolved?
I focused on the following open-ended questions:
How often do you visit movie theatres? What is your motivation for doing so?
Do you prefer to order your meals during or before the movies?
What challenges do you face in the ordering process? How does this make you feel?
Is there any way in which you feel these challenges could be resolved?
FINDINGS
FINDINGS
8
8
out of 10 respondents cited frustration waiting in long lines to pick up pre-ordered snacks, defeating purpose of ordering ahead.
out of 10 respondents cited frustration waiting in long lines to pick up pre-ordered snacks, defeating purpose of ordering ahead.
2
2
out of 10 of respondents complained about a lack of real-time updates, which made them unsure when to approach the counter.
out of 10 of respondents complained about a lack of real-time updates, which made them unsure when to approach the counter.
6
6
out of 10 of respondents mentioned they would prefer an option to have snacks delivered directly to their seat.
out of 10 of respondents mentioned they would prefer an option to have snacks delivered directly to their seat.
7
out of 10 of participants said they wanted more flexibility in customizing their snacks (e.g., choosing toppings, drink sizes).
9
respondents indicated that they were unaware of any apps specifically designed to address this need.
70%
of participants said they wanted more flexibility in customizing their snacks (e.g., choosing toppings, drink sizes).
40%
of respondents reported difficulties with limited payment methods, especially apps that didn’t support Apple Pay or Google Pay.
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
Next, I wanted to understand the competitors currently trying to solve this problem. How are they trying to solve the problem? What their main differentiator or unique value-add is for their business and products? Did anyone try to solve it in the past and fail? Why did they fail?
I examined AMC Theatres, BookMyShow, Swiggy, and Zomato to map the current landscape of snack ordering within the entertainment and food delivery sectors.
Next, I wanted to understand the competitors currently trying to solve this problem. How are they trying to solve the problem? What their main differentiator or unique value-add is for their business and products? Did anyone try to solve it in the past and fail? Why did they fail?
I examined AMC Theatres, BookMyShow, Swiggy, and Zomato to map the current landscape of snack ordering within the entertainment and food delivery sectors.
JUMP TO FINAL MOCKUPS
DETAILED COMPETITIVE AUDIT
PERSONAS
PERSONAS
After summarizing and analyzing the interview results, I created the following personas to help guide my design process.
After summarizing and analyzing the interview results, I created the following personas to help guide my design process.
DESIGN
TASK FLOWS
TASK FLOWS
I created low fidelity, medium fidelity, and high fidelity iterations of a game that might persuade students to take breaks from their work. With each iteration, we conducted 5 usability tests with our target users to gather feedback. We then incorporated that feedback into the next round of prototyping.
I created low fidelity, medium fidelity, and high fidelity iterations of a game that might persuade students to take breaks from their work. With each iteration, we conducted 5 usability tests with our target users to gather feedback. We then incorporated that feedback into the next round of prototyping.
Flow 1: User Journey for Selecting Theatre, Movie, and Showtime
Flow 2: User Journey for Snacks, Seats, and Checkout Process
PROTOTYPING
PROTOTYPING
I created low-fidelity, medium-fidelity, and high-fidelity iterations of a game that might persuade students to take breaks from their work. With each iteration, we conducted 5 usability tests with our target users to gather feedback. We then incorporated that feedback into the next round of prototyping.
I created low-fidelity, medium-fidelity, and high-fidelity iterations of a game that might persuade students to take breaks from their work. With each iteration, we conducted 5 usability tests with our target users to gather feedback. We then incorporated that feedback into the next round of prototyping.
TEST
USABILITY TEST
USABILITY TEST
Uncovering insights through a non-moderated usability study with five participants
Uncovering insights through a non-moderated usability study with five participants
I conducted a non-moderated usability study with five participants. The study focused on three main aspects of the system – profile creation, movie selection, snack selection and ordering, and seat delivery. Participants were asked to complete benchmark tasks while interacting with the prototype, providing feedback through the think-aloud method.
I conducted a non-moderated usability study with five participants. The study focused on three main aspects of the system – profile creation, movie selection, snack selection and ordering, and seat delivery. Participants were asked to complete benchmark tasks while interacting with the prototype, providing feedback through the think-aloud method.
INSIGHTS
Insight 1
Insight 1
Users need another way to make a profile.
Insight 2
Insight 2
Users prefer alternatives to manually adding seat numbers.
Insight 3
Insight 3
Users want alternative to the upcoming movies option.
Insight 4
Insight 4
Users find the adding snacks option easy.
Insight 5
Insight 5
Users need more payment options.
DESIGN ITERATIONS
4
Users find the adding snacks option easy.
5
Users need more payment options.
Visual Seat Selection
Visual Seat Selection
I replaced the manual seat number entry with a visual, interactive 2D theater seating map.
Why? To let users easily select their seat by clicking on a representation of the theater layout, making the process faster and more intuitive.
I replaced the manual seat number entry with a visual, interactive 2D theater seating map.
Why? To let users easily select their seat by clicking on a representation of the theater layout, making the process faster and more intuitive.
Removing the Upcoming Movies Section
Removing the Upcoming Movies Section
I replaced the upcoming movies carousel with a section highlighting trending snack deals.
Why? Users felt the previous carousel was misleading for a snack ordering app, as it made them unsure if they needed to select their current movie. The new feature aligns better with user expectations and also encourages snack purchases.
I replaced the upcoming movies carousel with a section highlighting trending snack deals.
Why? Users felt the previous carousel was misleading for a snack ordering app, as it made them unsure if they needed to select their current movie. The new feature aligns better with user expectations and also encourages snack purchases.
FINAL MOCKUPS
FINAL MOCKUPS
REFLECTION
This project was an incredible journey in designing and refining a user-centric app that addresses real-world pain points for movie-goers. It emphasized the importance of usability testing, revealing rich insights that directly shaped the design, such as the need for a 2D seating map and a shift to trending snack deals. These insights underscored the value of listening to users and iterating based on their feedback.
Through competitive analysis, I learned to evaluate existing solutions critically and identify opportunities for differentiation, such as focusing on speed, personalization, and clarity in Snacket’s design. This process reinforced the importance of always thinking about the user and tailoring features to their specific needs.
I also gained practical experience in applying design principles, conducting research, and synthesizing findings into actionable improvements.
The project strengthened my ability to balance user needs
with business goals.
This project was an incredible journey in designing and refining a user-centric app that addresses real-world pain points for movie-goers. It emphasized the importance of usability testing, revealing rich insights that directly shaped the design, such as the need for a 2D seating map and a shift to trending snack deals. These insights underscored the value of listening to users and iterating based on their feedback.
Through competitive analysis, I learned to evaluate existing solutions critically and identify opportunities for differentiation, such as focusing on speed, personalization, and clarity in Snacket’s design. This process reinforced the importance of always thinking about the user and tailoring features to their specific needs.
I also gained practical experience in applying design principles, conducting research, and synthesizing findings into actionable improvements.
